Develop a user-friendly, online origination solution for the bank’s credit card products. As the first of its kind, customer experience needed to be the focus with an instant decision and a smooth fulfilment process.
The introduction of the new NCA laws meant that the bank’s traditional outbound acquisition model, had to be replaced with an inbound solution. Our challenge was to streamline the online credit card application process. The solution needed to be capable of working across various product suites, such as BlueBean Credit Card and iStore Credit Card, in a consistent manner.
Be first to market with an innovative solution. We created a new system to address the business problem and provide a platform that allows prospective customers to engage with the brand and apply for a credit card online, with an instant decision.
The system developed integrates directly with a credit bureau to provide immediate feedback to the client online about the success of their application as well as the credit limit and product they qualify for. The client can then complete the entire application online. This application is funnelled through a custom-developed work flow tool that allows the operations and fraud teams to review, process the application, open the account and deliver the card.
The BlueBean implementation was so successful that Standard Bank has adopted the use of the online origination solution and the work flow tool across multiple other brands, iStore Credit Card and Standard Bank partners online lead generation.