1. 2003

    MCD Group was established by John McDonald
    The team was made up of two staffers - John McDonald & Elsa Bothma
    Our offices were in a garage on a plot in Randburg
    First client - Prestasi Brokers (now Indwe) who commissioned us as their marketing agency
    Elsa Bothma joined the team
  2. 2004

    We grew to include a full creative team
    Started working for The Motor Finance Corporation (now MFC, a division of Nedbank) - first projects included the development and management of their Dealer Incentive Campaigns, which we are still managing all these years later
    Moved to office space in Bryanston
    Started working for Bowman Gilfillan Attorneys (now Bowmans) - developed and managed all their below the line adverstising
  3. 2005

    Started working for Lions Rugby Union as their full marketing communication team
    Developed the new (and still current) Lions Super Rugby logo
    Louise Teixeira joined the team
  4. 2007

    Conceptualised and developed all collatoral for the Anglo American Young Engineers Conferences for three consecutive years
    Started working for Standard Bank on their BlueBean brand and we're still working for SBSA to this day.
  5. 2008

    Developed the new (and still current) NuMetro logo
    Developed the Old Mutual intermediary communication trigger system - the first of our highly technical backend development systems
  6. 2009

    Developed and managed the systems to process the MFC customer statements - data processing, production and deployment
  7. 2010

    MFC merged with Nedbank - the MCD team was retained as the agency for MFC, a division of Nedbank.
    We continue to develop all their marketing collateral including their annual deskpads
    Renate Avis & Dorothy Maiden joined the team
  8. 2011

    MCD Magic Factory established as a standalone brand
    Jade Voigt joined the team
  9. 2012

    John and Monique moved to the USA - handing over the reigns to Elsa and the team
    Lesego Monametsi joined the team as Director and shareholder
    Moved to office space in Fourways
    The team consolidated into a core unit of highly skilled professionals focussing on bridging the gap between digital and below-the-line communications
    Managed the full communication campaign to the MFC Client database explaining the merger and migration of accounts to new systems
  10. 2014

    Developed the BlueBean Instant Decisioning online credit card application and internal workflow tool; the first of its kind at the time in SA. We continued enhancing and optimising the solution for the Bank and its strategic partners like iStoreCard and PPS.
    Developed and launched our first mobile app - a booking tool for iTrip
  11. 2015

    Eickhoff joined the stable as a client
  12. 2016

    Elsa officially bought out the full MCD Group shareholding in MCD Magic Factory
    MCD Magic Factory launched a new corporate identity and repositiond as a boutique agency
  13. 2017

    Moved to office space in Lonehill
    The BlueBean brand migrated to the core Standard Bank brand - The MCD Magic Factory Team facilitated the process and client communications
    We were appointed as a full service agency for Multi-flor
    Developed a mobile app for MFC which serves as an always on tracking tool for incentive performance
    Appointed as the lead agency for Verifone Africa
    We launched our first official Internship programme - creating skills development exposure for students from AAA School of Advertising and Vega
    Redeveloped the Seriti Solutions brand identity and digital platforms
  14. 2018

    Developed an internal application for the Standard Bank CIB Division; while expanding our service offering, working directly with the branches to enhance their customer relations
    Started working for the Africa division of FedEx Express
    Celebrating 15 years in business - As we celebrate, we’re grateful for the opportunities, people and even the challenges that have shaped our journey.
    Rema Smith & Patricia Mulaudzi joined the team
  15. 2019

    MCD Magic Factory appointed as the development agency for DRA Global
    We expanded our relationship with the Standard Bank brand to include the Gauteng Branch Network, Corporate Card and Internal Communication divisions
    Amanda Nkwinika joined the team