About Us

Since 2003, we’ve partnered with brands to produce engaging campaigns that deliver results and create meaningful relationships with the audience. We draw on our expertise as marketing, communications, design, and development professionals to efficiently respond to clients’ needs.

The team behind the magic

Elsa Bothma

Elsa Bothma

Managing Director

Lesego Monametsi

Lesego Monametsi

Director (non-executive)

Dorothy Maiden

Dorothy Maiden

Financial Manager

Rema Smith

Rema Smith

Strategy & Relationship Manager

Tasmiah Mia

Tasmiah Mia

Strategy & Relationship Manager

Katie Miller

Katie Miller

Strategy & Relationship Manager

Caitlin van Aswegen

Caitlin van Aswegen

Campaign & Production Manager

Amanda Nkwinika

Amanda Nkwinika

Copywriter

Louise Teixeira

Louise Teixeira

UX Designer & Front End Developer

Renate Avis

Renate Avis

Concept & Graphic Designer

Shaun Matshivha

Shaun Matshivha

Art Director

Paul Bothma

Paul Bothma

Media Manager

Our values

The success of our business and the campaigns that we deliver is rooted in our firm commitment to relationship building and ensuring consistent fair value exchange. Our values form the foundation for all aspects of our work, and they have shaped and guided our growth throughout our lifetime.

When you partner with us, you can expect a personal approach underpinned by:

Fair value exchange
Maturity & respect
Creativity & originality
Focused excellence
Bravery

Our clients

LG Electronics South Africa

Standard Bank

FedEx

Prenax

Verifone

OL Tech

MFC

DRA

MultiNET

Brands we've worked on

Lions Rugby

Numetro

KarbonPay

NRB

Multi-flor

FCS

LSL Consulting

Francolin Creek Guest House

First For Kids

Seriti Solutions

POVO - Shower Systems and Gas Solutions

The Von Group

Green Worx Cleaning Solutions

Xscann - Low Dose X-Ray Body Scanning

Welcare Brahmane

Brahman Society

Sizwe

iTrip

Troy

Dashpay

Anglo American

Agrinet

Old Mutual

* Brands designed or refined by MCD Magic Factory

What our clients say

“ You ladies are actually Superwomen. Thank you for the commitment and sacrifice you have made to make this happen. ”

“ I wanted to make sure that you know that our MD specifically asked that MCD handle this for the entire MEISA – no pressure! She really likes what you have been doing. ”

“ Thank you so much for these. We love them!
Thank you to you and the team for being simply amazing and lifesavers throughout a very difficult 2020. Appreciated. ”

“ Just wanted to say thank you for the team work and priority given to the Pricing project. You ladies have been absolutely amazing, given all the changes we received, particularly this week. ”

“ Thank you to you and the team for always supporting us in our endeavours (no matter the short notice) Elsa. It is truly a privilege and a blessing to have you as our provider.
2020 was not the best of years however we seemed to have still managed to achieve success. Looking forward to commencing an exciting 2021 with you and the Magic Factory team. ”

“ Thank you again for your team's work and creativity - we've been really impressed with the imaginative and on-point ideas. ”

“ Thank you to you and your team for your exceptional service this year. Some on short notice with limited background. But always delivering beyond our expectations.
Always a pleasure to deal with you and the team. ”

“ The CI document is beautiful work..!!
Please congratulate the team on a superb piece of art-in-business.
The quality of work, and the professionalism with which it was created and delivered, is admirable...
The process with you and your team was a pleasure to traverse...and I am most happy with the end result... ”

“ Thank you so much for this!
Your team really gets the essence of briefs and feedback and I just love it! Thank you all! ”

“ Thank you to you and your team for your exceptional service this year. Some on short notice with limited background. But always delivering beyond our expectations.
Always a pleasure to deal with you and the team. ”

“ Ek het nou net die deskpads ontvang, en dit lyk awesome!! Julle kry dit reg om elke jaar net beter te doen as die vorige jaar!! Baie dankie vir jou en Elsa en julle span! ”

“ Thank you!
As always, thanks for a quick turnaround on this comms.
We have had a series of comms that have had to be distributed in a short periods of time and you and your team have never let us down. It’s as a result of this, that I can confidently take on these tasks knowing that with you by my side – I will meet the deadline. ”

“ You and the rest of the team really are an extension of our business – THANK YOU! ”

“ Thank you so much for your valuable time and expertise in making changes on the website. I really appreciate the excellent service that you always give to us. ”

“ I really appreciate the support I got from the Magic team even though I had crazy timelines on projects they always delivered and exceptional work at that. ”

“ I have truly valued the creativity, enthusiasm and energy that MCD Magic Factory has brought to our business over our more than 10-year engagement with them. ”

“ Very responsive team and easy company to work with. The team find unique and creative solutions and their work is of outstanding quality. I enjoy our partnership. ”

“ The MCD Magic Factory team are always a pleasure to work with and I am blown away by the quality of their work. ”